At Recyclops, Our mission is to provide access to affordable recycling to all, regardless of where people live. To continue with our mission and plan for growth, we are very excited to announce the closure of a $3-million seed round investment led by Lerer Hippeau and The Clorox Company.

This funding will go toward the further development of our proprietary technology and push expansion to 20 additional states, which includes roughly 15,000 to 17,000 households currently without recycling options. Other key investors include Revolution’s Rise of the Rest Seed Fund and the Utah-based Kickstart.

This seed-round represents a large milestone for Recyclops, as well as a major leap forward in the private sector’s commitment to creating a more sustainable future. As part of the investment, we at Recyclops have also formed a partnership with Glad, a Clorox Company brand, to help support our sustainability goals, which include reducing our environmental footprint.

Learn more about our Recyclops & Glad partnership here.

“This investment will significantly enable us to scale our technology, double the number of states in which we currently operate, and demonstrate our team’s ability to bring innovation to complex sustainability issues,”

Ryan Smith, founder & CEO of Recyclops

Based in New York City, Lerer Hippeau empowers early-stage founders with the capital and tools they need to build ideas into category-defining companies. Founded by a team of operators, the firm invests across all sectors, backing entrepreneurs with product vision, customer insight, and a keen instinct for brand building.

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion.

Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements.

The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

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