Greenwashing can sometimes be a confusing term when looking at brands or businesses on your journey to becoming more sustainable. Greenwashing is when a company or organization spends more resources on marketing themselves as environmentally friendly than on minimizing their environmental impact. It is a deceitful advertising gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.

Greenwashing is extremely harmful to the environmental industry as it sucks away authenticity from brands that uphold fantastic sustainable practices. This also makes it less likely for consumers to follow “green” brands since there is a chance they could also be committing greenwashing tactics.

With this happening, it’s easy to choose just not to participate in more sustainable practices but it’s critical to know the importance of sustainability and why it’s so critical today

According to the United Nations, if the global population reaches 9.6 billion by 2050, we could need “the equivalent of almost three planets to provide the natural resources needed to sustain current lifestyles.” We have become accustomed to living a certain way and consuming resources to live a healthy and happy life which isn’t necessarily the issue.

As a society, we just need to be more efficient when it comes to producing and using resources. The best example of this again comes from the United Nations in the form of the UN Sustainable Development Goals.

The United Nations Department of Economic and Social Affairs has 17 Sustainable Development Goals (SDGs) and they all focus on the peace and prosperity of the planet and its inhabitants, including clean water and clean energy, responsible consumption and production, climate action, and animal life on land and underwater.

Thankfully it isn’t that hard to get started when beginning your sustainable living journey, especially if you’re passionate about getting started. Check out our post on 8 ways you can live more sustainably.

For some quick tips, we have put together this list of some general ways you can start living more sustainably now.

Recycling is the perfect solution for those wanting to shrink their carbon footprint and create a positive impact on their community. Having the ability to recycle not only ensures that your waste won’t enter a landfill but also creates new resources for others in your community.

For more information on how you can start easily recycling with Recyclops check out our services here.

With the increase in companies wanting to join the sustainability movement, there are more options than ever to ditch plastic for more renewable materials. Why not start small. Grab a reusable cup for your next morning coffee or why not invest in some packable utensils for your office meals. The options for stopping the usage of plastic are endless and a great place to start in your sustainable efforts.

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